EasyReach viewpoint of IoT sector in India for the year 2017
The internet is full of articles listing out how the IoT industry is set to explode the following year. The revenue numbers are staggering with Nasscom expecting the IoT revenue to grow up to $15 billion by 2020. From the EasyReach viewpoint, we believe the following will happen from the on ground perspective in the […]
10 Tips to Designing Content for Digital Signage
Yoo…, I am ready with my newly installed digital signage screen in my retail shop. I am looking forward to increase foot falls and increased sales as well, but hey… am I passing right message to my audience? Is my content on digital signage is welcoming enough?One thing we must understand here, every communication medium […]
Digital Signage India Market
Digital signage market in India is growing and with rapid pace. 6Wresearch projected that Digital Signage India market is expected to reach $524 million by 2019. (Ref 2) The reason for this expected growth could be due to multiple reasons. I have tried to put up some of the reasons why Indian Digital Signage market […]
Interesting reasons why people go for Digital Signages
Can the technology help? Since almost year or so, I have been going out to meet Retailer and Large companies to position our Digital Signage. With a success and failure on different occasions. From the experience so far, I have listed 5 important reasons why they went for Digital Signage. Hope you find it useful […]
How to engage customer at retail
Certainly yes… Technology does not depend on human emotions and behavior. It is consistent and delivers exact intended messages without error. In this post we shall look at some of the ways customer can be informed and engaged at retail outlet and ultimately taken towards cash counter. Engaging every customer at a retail and taking him […]
Digital Signage – Turning ATMs from Cost to Revenue
How did ATM start? The roots of ATMs go to the efforts of banks to reduce the operational cost at branches. Back then, to provide services to the consumer at the most convenient and nearest locations, the banks needed to setup branches at the deepest part of the country. Creating a new branch had its […]
3 Ways the ‘Internet Of Things’ will innovate the Indian Retail Industry in 2017
The Internet of Things is expected to take off globally in the year 2017. According to IDC, the digital signage usage itself will grow from $6 billion in 2013 to $27.5 billion in 2018, as retailers continue to digitize the consumer experience. In India too, there will be a number of retail companies who are […]
