Easy Tracker

Monitors location of various retail assets at store using IoT.


A standard retail store today has various assets placed by the brands to promote visibility or safeguard their goods. For example, billboard signage, visicubes are placed by brands for their promotional activity while  refrigerators, cupboards are provided by brands to serve core needs of the retailer while also safeguarding their assets

These assets need to be monitored on a regular basis to ensure that these goods are not being misused. Monitoring would imply  checking  whether the retail assets are still placed  at the store, have they been moved to a less visible location, has competition products been placed near the assets  etc. A promotional asset not being used has serious implications on sales and it is imperative to closely monitor these assets. The Easy Tracker is a small, non-intrusive, battery powered tracker that passes data back to the central console using the EasyReach IoT framework. The central console does appropriate triangulation and comparison with the initially configured data to check if there has been any deviation. Any such deviation results in alarms sent to the client.

In case you are interested in knowing more about Easy Tracker or our other retail solutions around IoT, please get in touch with the sales team at sales@easyreach.co.in