Interesting reasons why people go for Digital Signages

blur image of mall where some people are with shopping bags - Digital Signage

Can the technology help?

Since almost year or so, I have been going out to meet Retailer and Large companies to position our Digital Signage. With a success and failure on different occasions. From the experience so far, I have listed 5 important reasons why they went for Digital Signage. Hope you find it useful too.

I want to save my cost

“I spend money on various marketing mediums such as print material, standee, promotional flyers etc. The money is spent every time the message is changed. These days cost of Digital Signage Hardware has gone down. With Digital Signage I save lot of recurring cost of printing, man power hiring and so on.” A typical reason that comes from a business mater of large enterprises.

I want to build my brand

“Traditional medium is old fashioned. i want to do something new. McKinsey study states that Videos are used for Brand building. I would place my brand on every shop where most of my customers are coming.” This is by my marketing manager friend.

Differentiate from competition

“Either I will be at par with my competition or I will be ahead of them”, says my hard core sells head friend. He wants to do what his competition is not doing. He wants to push offers on the retail shop and drive the sell.

Reduced perceived wait time

“Oh… Lot of people queuing in my dispensary. They are troubled and I don’t want to increase their trouble by making them wait further. May be I can show them useful information or a cartoon video clip and children’s are kept occupied”, says my dentist friend.

Increase aesthetics of the shop

“Hey! This looks neat man… my shop will look more attractive with gadgets in it. By the way, does it cost too much? I hope not :)”, says my friend who owns a single Cake Shop

admin photo

Amol Vedak

Co-founder, EasyReach

Sign up for our newsletter

By clicking Sign Up you’re confirming that you agree with our Terms and Conditions.

Similar Blogs

Protect Your Office Assets with Mini BLE Tags

Safeguarding IT Assets: Protect Your Office Critical Assets with EasyReach Mini Tags

In the fastest era, all offices work on smart and costly IT devices such as laptops, monitors, printers, and even safety equipment. It moves around premises constantly, highly chances of losing track of critical assets are a silent budget killer. The good news? You don’t need expensive, complicated systems to fix it. EasyReach identified this everyday challenge and designed the Mini BLE tags tailored exactly to customer needs. These mini BLE are the smallest BLE Beacons, a smart and affordable way to keep everything visible and secure—right from your phone or dashboard. The Real Price of “I’ll Find It Later” Let’s be honest: most offices still rely on spreadsheets, labels, or plain memory to track gear. But the numbers tell a different story. – Businesses lose billions globally each year to misplaced or stolen devices—laptops alone can cost thousands per incident when you factor in data risks and replacements. – Employees waste hours weekly searching for “lost” items, which translates to thousands in lost productivity annually for mid-sized teams. – Downtime from missing projectors or printers disrupts meetings, delays projects, and frustrates everyone. Beyond the obvious replacement bills, there’s hidden damage: audit headaches, compliance risks when assets go missing, and even safety concerns if emergency equipment isn’t where it should be. The fix isn’t more manual checks—it’s intelligent, always-on visibility without the hassle. Why EasyReach Mini BLE Tags are best for Office IT Security These aren’t your typical bulky trackers. EasyReach Mini BLE Tags come in two super-compact forms that blend right in: – Coin-sized (just 22mm across, ultra-slim) – perfect for sticking discreetly under a laptop, monitor, or printer base. It’s practically invisible. – Pen-drive-sized (48mm × 12mm) – slim enough to slide into tight spots like equipment panels, fan housings, or projector mounts. Powered by Bluetooth Low Energy 5.3, they sip power from a tiny replaceable coin cell. In standard mode, expect around 3 months of life. They broadcast signals up to 30–40 meters indoors (line-of-sight), supporting standard protocols like iBeacon and Eddystone. That means seamless pairing with any compatible BLE gateway or app—no vendor lock-in. Best of all? Installation takes seconds: peel, stick (or slide), and start tracking. No tools, no wiring, no IT degree required. Everyday Wins: How Mini Tags Protect Your Most Valuable Office Assets Here’s where the magic happens in real office life: 1. Order your Mini BLE Tags (coin or rectangular—mix and match as needed). 2. Attach them to your critical assets—anyone can do it in minutes. 3. Place a few affordable IoT gateways around your office floors for full coverage. 4. Connect to the EasyReach dashboard or your preferred BLE app. 5. Monitor, get alerts, and enjoy the visibility. Don’t Let Another Asset Slip Away In a world where every minute counts and every rupee matters, protecting your office’s critical assets isn’t a luxury—it’s smart business. EasyReach Mini Beacons give you that edge: discreet protection, real-time insight, and serious cost savings—all without complexity or high upfront costs. Ready to stop searching and start knowing exactly where your laptops, printers, and other gear are? Head over to the product page: Mini Tags for IT Asset Tracking in Office and explore how these tiny powerhouses can transform your workspace. Your assets deserve better than guesswork. Safeguard them today with EasyReach Solutions.

Read More »

Leading Industrial Asset Tracking Manufacturer India – Real-Time BLE Beacons by EasyReach

In India’s booming industrial landscape, businesses are rapidly adopting smart technology and IoT solutions to fuel growth, efficiency, and competitiveness. Traditional manual processes are quickly being replaced by advanced IoT-based systems, which dramatically reduce manual effort and deliver real-time insights for better decision-making. EasyReach provides powerful IoT asset tracking devices and BLE asset tracking solutions that are widely used in all sectors, some are manufacturing, construction, retail, logistics, supply chain, and healthcare. These industrial asset tracking systems offer precise, real-time visibility into assets like tools, machinery, pallets, forklifts, inventory, vehicles, and medical equipment—helping businesses prevent losses and boost overall productivity. Our Bluetooth Low Energy (BLE) asset tracking technology is engineered for demanding industrial environments, delivering accurate indoor and outdoor location tracking at a much lower cost than traditional GPS or RFID alternatives. With easy plug-and-play installation and seamless cloud-based dashboards, real-time industrial asset tracking becomes effortless. Why Choose BLE Technology for Industrial Asset Tracking? Bluetooth Low Energy (BLE) beacons and IoT gateways offer key advantages for industries: EasyReach’s BLE IoT devices use beacons, tags attached to assets that broadcast unique signals. Strategic BLE gateways scan these signals every few seconds and send data to a cloud dashboard or mobile app for real-time location visibility. Why EasyReach Solutions Stands Out as the Best Choice in India EasyReach is a trusted industrial IoT device manufacturer in India because: Clients in manufacturing, retail, logistics, and healthcare rely on EasyReach for operational efficiency and cost savings. Conclusion The right industrial asset tracking manufacturer in India doesn’t just track assets—it revolutionizes your entire operation with real-time visibility, indoor navigation mastery, skyrocketing productivity, and dramatic cost reductions. EasyReach’s advanced BLE asset tracking IoT solutions strike the perfect balance: unbeatable accuracy, rock-solid durability, dead-simple use, and exceptional value. Whether you’re in manufacturing, logistics, construction, healthcare, or beyond, EasyReach empowers you to lead India’s industrial revolution. Ready to streamline your asset management? Contact EasyReach Solution Now!

Read More »
hospital asset tracking solution using ble tags that is helps to real time asset tracking

Hospital Asset Tracking with BLE RTLS: EasyReach Real-Time Solutions for Healthcare

Hospitals are always busy places. Nurses and doctors often waste time looking for things like IV pumps, wheelchairs, or monitors. This can slow down patient care and add stress to an already tough job. EasyReach offers a simple fix with our hospital asset tracking solution. These BLE devices help track equipment inside the building without any hassle. How EasyReach BLE RTLS Works in Hospitals It’s really straightforward. We use small, battery-powered BLE tags that you attach to any equipment. These tags send out gentle signals that don’t drain power quickly or interfere with hospital machines. We place Bluetooth gateways around the floors – in corridors or near rooms – to pick up those signals. The system then shows exactly where each item is, right down to the room level, on a simple app or dashboard you can view on a phone or computer. No big wiring needed, and the tags last for years on one battery. Staff can quickly check locations without running around. Solving common hospital challenges with RTLS The hospital equipment tracking system watches items live, sends alerts if needed, and marks statuses automatically. No more piles of unused gear in one spot – everything stays where it should. Real-Time Solution for healthcare Track everything from ventilators and defibrillators to wheelchairs and surgical tools. A quick app search shows the location, helping with PAR levels and cleaning schedules. Hospitals roll out our system gradually, improving workflows without disruption. Ready to try EasyReach Solution? Switch to modern hospital asset tracking with BLE indoor tracking for fewer losses, happier staff, and stronger patient care. EasyReach provides affordable, scalable healthcare asset management that grows with you. Unlock Pricing & Latest Offers on https://health.easyreach.co.in

Read More »
Telecom Platforms

Sign up for our newsletter