Digital Signage – Turning ATMs from Cost to Revenue
How did ATM start?
The roots of ATMs go to the efforts of banks to reduce the operational cost at branches. Back then, to provide services to the consumer at the most convenient and nearest locations, the banks needed to setup branches at the deepest part of the country. Creating a new branch had its own cost – space, people, electricity, maintenance and many more. However, most of the transactions that took place in the branch were cash out and checking of balance. Came in the ATMs and changed the entire ball game. Banks started setting up ATMs aggressively. Companies like FIS, IndiCash, Clover, started providing ATM setup and management as a services. The world was good. That phase of cost savings has gone and the bank managements have started looking at ATMs as a strategic location to generate revenue from.
