EasyReach Bluetooth based IoT Solution for Beverage Companies
The beverage industry is a highly competitive market where brand visibility and customer convenience play crucial roles in driving sales. For large beverage companies like Pepsi and Coke, maintaining a consistent and recognizable brand presence in retail outlets is essential. This is achieved, in part, by providing branded refrigerators to retail stores to ensure their products are stored at optimal temperatures and are readily available for purchase. However, managing the placement and usage of these refrigerators across millions of retail outlets in India presents a significant challenge.
Challenges Faced by Baverege Companies
Beverage companies face several issues with the placement and management of their refrigerators in retail outlets:
Unauthorized Movement: Retailers may move the beverage company’s refrigerator out and replace it with a competitor’s refrigerator, thus diminishing the brand’s presence.
Personal Use: Retailers might repurpose the refrigerator for personal use, resulting in a loss of brand visibility and potential sales.
Labor-Intensive Verification: To ensure the refrigerators remain in designated retail outlets, beverage companies employ merchandisers to visit retail outlets regularly. This approach is laborious, time-consuming, and costly.
EasyReach Solution​
EasyReach offers a cutting-edge, patent-pending solution that addresses these challenges effectively and efficiently. The solution leverages Bluetooth Low Energy (BLE) technology and a mobile application to monitor the location and status of refrigerators in real-time.
Components of the Solution
BLE Beacons: EasyReach installs BLE beacons inside the refrigerators. These beacons emit signals that can be detected by mobile devices within proximity.
Mobile Application: A mobile app is installed on the smartphones of both retailers and merchandisers. This app continuously scans for the BLE signals from the refrigerators.
Cloud-Based Server: The mobile app sends BLE signal data to a cloud-based server. Using advanced technology and AI, EasyReach can determine the GPS coordinates of each refrigerator.
Key Features of Benefits
Real-Time Location Tracking: The EasyReach solution provides real-time tracking of the refrigerator’s location, ensuring it remains at the designated retail outlet.Centralized Dashboard: The cloud-based server dashboard allows administrators to view the status and location of all refrigerators in a single, comprehensive view.
Cost-Effective: By reducing the need for manual verification by merchandisers, the EasyReach solution significantly lowers operational costs.
Enhanced Efficiency: The automated tracking system ensures efficient monitoring and reduces the likelihood of unauthorized movement or misuse of refrigerators.
Made in India: The BLE tags are manufactured in India by EasyReach Solutions, promoting local manufacturing and ensuring high-quality standards.
Implementation of Services
EasyReach provides end-to-end services for the implementation and monitoring of the solution:
Installation Services: EasyReach handles the installation of BLE beacons in the refrigerators and ensures the mobile application is set up on the required devices.
Continuous Monitoring: The solution offers continuous monitoring and updates, ensuring that the data remains accurate and up-to-date.
Support and Maintenance: EasyReach provides ongoing support and maintenance services to ensure the smooth functioning of the system.
Case Study: Benefits to Major Beverage Companies
Companies like Pepsi and Coke stand to gain immensely from the EasyReach IoT solution:
Increased Brand Visibility: By ensuring that their refrigerators remain in designated retail outlets, these companies can maintain strong brand visibility and presence.
Improved Sales: With refrigerators consistently stocked and accessible, consumers are more likely to make instant purchases, leading to increased sales.
Operational Efficiency: The reduction in manual labor for monitoring and the ability to track refrigerators remotely enhances overall operational efficiency.
Conclusion
The EasyReach IoT solution offers a revolutionary approach to managing and monitoring branded refrigerators for large beverage companies. By combining BLE technology, a user-friendly mobile application, and a powerful cloud-based server, EasyReach provides a cost-effective, efficient, and reliable solution to ensure refrigerators remain in designated retail outlets. This not only enhances brand visibility and consumer convenience but also drives sales and operational efficiency for companies like Pepsi and Coke. Embrace the future of refrigerator monitoring with EasyReach and secure your brand’s presence in the competitive beverage market.
Specification
Value
Bluetooth Version
ER-BLE 5.3​
Operating Voltage
1.1V - 3.6V
Operating Temperature
-40 °C to + 60°C(Industrial)
Package Type
ABS Enclosure
Power Backup
1 Year
Power Backup
40+ meters line of site
Cell
Coin Cell
Replacable Cell
Yes
Beaconing Interval
Ranges from 10 seconds to 1 min (based on Configuration)
BLE Beacon with Temperature sensor is small, cost-effective, and easy to install. It is a combination device of Bluetooth low energy and temperature sensor.
₹2000
M.R.P ₹2500 (20% off)
Parameter
Value
Bluetooth Version
ER-BLE-5.3
Operating Valtage
1.1V - 3.6V
Operating Temperature
-40 °C to + 60°C(Industrial)
Package Type
ABS Enclosure
Power Backup
6 Months- 1 Year (based on Configuration)
Communication Range
40+ meters line of site
Cell
Coin Cell
Replaceble Cell
Yes
Beaconing Interval
Ranges from 10 seconds to 1 min (based on Configuration)
Discover quick answers to your most pressing inquiries about our BLE-based monitoring Devices, from operational specifics to integration queries. Dive into our FAQs to enhance your understanding of how  of how the technology works.
The battery life depends on beacon internal and the battery capacity. We are flexible to provide you higher battery at a extra cost. The normal configuration should last for ~1 year. Do reach out to us at [email protected]